Privacy Policy
Exyte has a firm commitment to protecting your data online.
Our goal at Exyte is to develop an online environment that is simple to operate and takes account of the rights and expectations of our customers and other visitors to the SFS website.
Table of contents
- Operation of the website
- Processed data
- Data you enter
- Automatically collected data
- Website analytics
- General
- Google Analytics
- Contact form and email communication
- Third-party content
- General
- Adobe Typekit
- Legal basis
- External service providers
- Retention periods
- Your rights
- Contact
1. Operation of the website
SFS/Exyte processes your personal data to present the information that is available on this website and to provide the services offered on this website.
Unless it is explicitly stated otherwise in the following sections the legal basis for this processing of data is Article 6 (1) f) of the General Data Protection Regulation (GDPR), i.e. a balancing of interests – based on SFS/Exyte’s legitimate interest to provide this website and the services offered on it to internet users.
2. Processed data
2.1. Data you enter
For the purposes described herein SFS/Exyte may use any data that you enter on this website (e.g. using the contact form addressed in section 4 below). SFS/Exyte processes these data you have entered to handle and to answer your request.
2.2. Automatically collected data
To present the right information to you on this website Exyte also processes the following data:
- The address of the web page on this website you visit
- The address of the web page you visited immediately before, if any (the “referrer”)
- Date and time of your visit
- Properties of your device, particularly its operating system, the browser you use and your browser’s display window size
- Your device’s IP address in the internet
- Randomly assigned ID numbers, which SFS/Exyte and third parties working for SFS/Exyte store on your device. With these ID numbers SFS/Exyte and the service providers working for SFS/Exyte can recognize your device. This makes it possible to link your current website visit to your previous website visits. Technically these ID numbers are stored in so-called “cookies” on your device.
3. Website analytics
3.1. General
Exyte strives to present the most relevant information to the users of this website. Exyte therefore uses tools to measure how this website is being used. With the help of these tools Exyte particularly collects the following kind of information:
- On which links on other websites do users click to get to this website?
- Which pages of this website are visited when, how often, and in which order?
- Which information do the website users look for?
- On which links or offers do the website users click?
Based on these kinds of information SFS/Exyte creates statistics which help to answer the following questions:
- Which pages of the website are particularly attractive for the users?
- Which kinds of information are most interesting for the users?
- Which offers should SFS/Exyte make to its users?
For these purposes SFS/Exyte particularly uses the automatically collected data described in Section 2.2 above. The data are always stored pseudonymously (i.e. under a randomly assigned ID number).
The legal basis for this processing of data are your consent within the meaning of Article 6 (1) a) GDPR and Article 6 (1) f) GDPR (balancing of interests, based on SFS/Exyte’s legitimate interest to tailor the website to its users’ interests and needs). You can withdraw your consent at any time and prevent the processing of your data for website analytics purposes as described below. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
3.2. Google Analytics
Our specific tool for this purpose is Google Analytics, a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA, hereinafter referred to as “Google”).
Google Analytics uses the “cookies” mentioned above in section 2.2. Your browser transmits the information created with the help of these cookies on your use of this website to Google servers in the USA, where they are stored for up to 14 months. Currently there is no decision of the EU Commission that the USA generally provide an adequate level of protection for personal data. Google undertakes, however, to comply with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries. More information in this regard is available here: https://support.google.com/analytics/answer/7105316?hl=en
More information on the handling of user data within Google Analytics is available in Google’s privacy notice at https://support.google.com/analytics/answer/6004245?hl=en
You can prevent the collection and the transmission to Google of data regarding your website use (incl. your IP address) as well as Google’s processing of such data by downloading and installing the browser plugin available here: https://tools.google.com/dlpage/gaoptout?hl=en
4. Contact form and email communication
If you send inquiries to SFS/Exyte via the website contact form or by email, SFS/Exyte processes the information you provide in such message (including your contact details) to deal with your inquiry, and to provide a reply. These communication data are stored by SFS/Exyte for future reference.
SFS/Exyte is a global company. SFS/Exyte may therefore share information from your message with people working at affiliates of SFS/Exyte if this is necessary to deal with your request. Depending on the nature of your request this may involve the transfer of personal data to SFS/Exyte affiliates located in countries outside the EU (some of which are countries for which the EU Commission has not decided that they ensure an adequate level of protection for personal data). Even in case of such transfers SFS/Exyte and its affiliates will always process your data in accordance with the requirements of applicable law, and only to deal with your inquiry and provide a reply.
The legal basis for this processing of data are Article 6 (1) b) and f) GDPR, i.e. performance of a contract or pre-contractual measures and a balancing of interests – based on SFS/Exyte’s legitimate interest to handle inquiries of its website’s users.
5. Third-party content
5.1. General
The internet is a connected environment. You will therefore not only find our own content on this website. We have also incorporated various third-party content that improves the way our website works. If you access one of our web pages with such third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves their content in order to display it to you.
5.2. Adobe Typekit
We use fonts from Adobe Typekit to display texts on this website (see https://typekit.com/). Adobe Typekit is provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland (“Adobe”).
The fonts are loaded directly from your web browser into a local cache on your device. They can then be used for displaying text on this website and, if necessary, other internet websites using the same fonts (which will reduce download times if a font is already stored in the cache). If your web browser does not support Adobe Typekit or does not allow access to Adobe Typekit, your browser will try to display the text in a default font.
When loading an Adobe Typekit font, your browser communicates directly with servers of Adobe Systems Incorporated in the U.S., which may record the corresponding font retrieval by your browser. There is currently no decision by the EU Commission that the U.S. generally offers an adequate level of data protection. Adobe Systems Incorporated has, however, committed to comply with the EU-U.S. Privacy Shield Agreement published by the U.S. Department of Commerce on the collection, use, and storage of personal data from EU member states. Further information is available here: https://www.privacyshield.gov/welcome
Adobe’s website explains how Adobe uses and processes your information in connection with Adobe Typekit: https://www.adobe.com/privacy/policies/typekit.html
5.3. Legal basis
The legal basis for integrating third-party content as described in this Section 6 is Article 6 (1) f) GDPR (balancing of interests – based on our interest to present attractive content to users of our website in a technically efficient manner).
6. External service providers
SFS/Exyte uses various external services providers to operate this website (e.g. data center operators). To the extent it is necessary these service providers also process personal data. SFS/Exyte diligently selects and supervises its service providers. They process the data only in accordance with SFS/Exyte’s instructions and are also bound by this privacy statement.
7. Retention periods
SFS/Exyte stores personal data only as long as it is necessary for the purposes described herein, or as long as it is necessary to comply with statutory retention periods. Unless it is stated otherwise herein the data you have entered pursuant to section 2.1 above will therefore not be retained for longer than the statutory retention period for business communication of six years. Unless it is stated otherwise herein the automatically collected data pursuant to section 2.2 will be deleted or anonymized after one week at the latest.
8. Your rights
Upon request SFS/Exyte will inform you whether SFS/Exyte stores any data about you, and if yes which. Under the statutory conditions you may have the right to demand that SFS/Exyte rectifies, restricts processing of, or erases these data.
You also have the right to receive from SFS/Exyte the personal data concerning you which you have provided to SFS/Exyte, in a structured, commonly used and machine-readable format. You have the right to transmit (or have transmitted) those data to another controller.
You also have the right to lodge a complaint with the competent supervisory authority for data protection matters
9. Contact
For general questions or suggestions with regard to data protection, please contact the SFS/Exyte Data Protection Team via .
Questions regarding the German legal entities can also be sent to the external Data Protection Officer:
Wolfgang Trostel
Priolan GmbH
Gottlieb-Daimler-Straße 9
74076 Heilbronn
Germany
Phone:+49 7131 2628-230
Email: